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We work hard to get the results you want. Brands we manage
occupy leading positions within their respective product categories
in our marketplace.
For e.g.
These brands were not even close to their current leading
sales and market share positions before we were responsible
for marketing them. And our principals trust us to deliver,
with each brand we represent having been with us for more
than 12 years.
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Corlison has achieved 100% distribution penetration for our principals'
products at all categories of stores.
- Our principal's products can be found in chain pharmacies like
Guardian, chain personal care stores like Watsons, hypermarkets
like Carrefour, supermarkets like NTUC Fairprice and Cold Storage,
convenience stores like 7-Eleven and Cheers, petrol service stations
like Exxon Mobil and Shell, department stores like Robinsons and
John Little, and the list goes on.
- Deliveries are made daily, even on weekends, so stock out situations
are minimized.
- Our sales and merchandise teams are out 6 days a week following
assigned merchandising routes to ensure stocks are well displayed,
promotional displays are executed, reports on competitive activity
are submitted and of course, orders are taken and supplied.
Every distributor can promise you end to end logistics capabilities
and an efficient supply chain. We can too. But in a country as compact
and well connected logistically as Singapore, this really is the
easy part.
- Corlison differentiates itself from other distributors by having
a strong emphasis on marketing and brand differentiation.
- We not only make sure that stocks are on the shelves, we make
sure they fly off the shelves.
Creating demand via innovative marketing campaigns; impactful
promotions that consumers really respond to; loyalty clubs that
keep buyers happy; and advertising that gives the brand personality.
Click here to see a collage
of executed campaigns and marketing collaterals
This is where we excel. And this is how your brand will win.
Our marketing team prides itself on delivering innovative, attention-grabbing
and revenue generating marketing campaigns.
Not just simple print and broadcast ads.
- From working with broadcast and print media owners to incorporate
product placements for your products in their publications and
shows;
- To incorporating the product directly into the script in leading
theatre productions;
- To tying up with concerts and programme roadshows where trial
and sales booths are set up;
- To sampling products to targeted consumers via smart avenue
choices such as spas for higher end luxury personal care products
for ladies etc.
Not just boring price off promotions.
- From tie ups with food and beverage establishments to offer
discounts when purchasers of your products present their purchase
receipts;
- To cross-selling promos with other brands of non-competing products
whom may share the same target customers;
- To online contests with recommend-a-friend features etc
When it comes to service, we provide it 24 hours a day, 7 days a
week from every interaction point that your brand may have with
your customers.
- Every brand is assigned a brand manager with the marketing director
and sales director sharing equal responsibility for providing
the highest level of service and fastest response.
- Every question and instruction be it by the principal or end
consumer from any point of interaction (e-mail, phone calls, face
to face, faxes etc) is responded to immediately whenever possible
and if not, then within 24 hours.
- Every team member from the managing director to the product
fulfilment team is aware of the key aspects and slightest nuances
of the brands we represent. It comes from training, experience
and commitment.
From explaining to chain store buyers why they should carry more
of your product than competitive brands; to working within the regulatory
requirements needed to get new products into the marketplace quickly;
to providing directions of usage to customers whom call and ask
about the product etc; our team members cover it all.
Not just the usual enterprise resource planning software for logistics
and financials, but systems tailored for the personal care category.
- Such as our handheld sales force automation tool that not only
tracks stock levels but also merchandising efficiency such as
presence of normal and promo price tickets, execution of promotion
displays etc
- Or our end consumer loyalty club system that allows us to record
items purchased and generate a history of their purchases for
loyalty marketing and cross-selling purposes.
- Or our e-marketing platform with availability of a direct e-mail
system for sending of e-mail newsletters/offers and an online
store for execution of exclusive promotions and offers direct
to end consumers.
Relationships matter and we've been building them since 1964.
- Our sales and account management team has spent years establishing
relationships all the way through the retail store value chain.
From shopfloor managers and store receiving personnel, to chain
store buyers and merchandise directors. We work closely with them
to ensure your brand gets the attention it needs.
- The marketing team works continuously with all manner of relevant
companies that will enhance value to a brand. From getting the
latest updates from our ad company on media spend/activities of
competing brands; to working with packaging companies to deliver
the best designed and cost effective promo bundle packs; to presenting
different angles for which publication editors could feature a
write-up for your new or existing products.
Come visit us in Singapore! Have a look at our operations. Check
out our marketing activities. See the stock displays in the retail
outlets.
Give us a call at +6562882277 or e-mail us at contactus@corlison.com.
We look forward to meeting you.
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x 7, 360 degree service