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Your Merchandising = Fail
Landscape display to portrait (or worse) sideways display?
Stocks sold out – And your space now occupied by your competitors’ products (or worse) even your price ticket is gone? Top shelf display at 100 stores for 2 weeks but takes your team 2 weeks to set up?
When you ask in-store staff about your merchandiser’s performance and they reply “Who’s that?”
When you ask your merchandiser “Why don’t you visit more often”. She/he replies “It’s just one me covering the whole of Singapore. What do you expect.” And quits the next day.