A Little History
Established in 1964, we have evolved from a small family business into one of Singapore's largest fully locally owned distributors of personal care, health care, and home cleaning products. Over the decades, we have grown alongside our principals, helping their brands achieve market success through extensive nationwide retail and online marketplace distribution, supported by innovative consumer demand-generation initiatives.
Today, we remain fully committed to driving the growth of the brands entrusted to us, while ensuring our principals view us not just as a partner, but as part of their family.
Build Brands. Drive Demand
We differentiate ourselves by focusing on what matters most—creating consumer demand, building brand awareness, and capturing mind share. From traditional media to digital campaigns, in‑store promotions, events, and personalized communications, we’ve successfully executed initiatives that grow brands.
We Are Singapore
Our team brings decades of experience in brand management, category leadership, demand creation, and product delivery—rooted in Singapore's personal care, health care, beauty, and pharmaceutical sectors. With this depth of expertise, we understand the local marketplace inside out.
We Deliver. Period
We handle fulfillment across traditional retail, online marketplaces, and direct orders—all from our facilities. Our support team manages enquiries by phone, email, or walk‑in. With end‑to‑end infrastructure, we meet customer needs seamlessly at every touchpoint, from grocery stores to online marketplaces to localized e‑stores.
We are Digital
We are the only distributor in Singapore’s personal, health, and home care space that manages both the full supply chain and every digital touchpoint in‑house. From e‑store design to Google Ads, Facebook marketing, online contests, and affiliate programs, our dedicated teams ensure seamless brand execution—from first click to final purchase.
We've got it covered
We deliver 100% distribution coverage across Singapore—from pharmacies and supermarkets to hospitals, clinics, government institutions, and more. Managed entirely in‑house by our sales, delivery, and merchandising teams, we ensure products are always on shelf, on time, and displayed for maximum brand impact.
We are True Partners
Every service we offer is a core competency delivered entirely in‑house—not by third‑party vendors. Our principals have direct access to key decision makers, with directors personally involved from the very first correspondence. Guided by our “part of the family” creed, we ensure close relationships and hands‑on commitment at every stage.
