Singapore's Leading Distributor of Everyday Essentials
Fully Singapore-Owned Since 1964
What we do
Your end-to-end FMCG partner
Integrated capabilities. One accountable team to launch and scale your brand in Singapore.
Market Access & Sales Execution
Nationwide retail and e-commerce coverage with strong partnerships and expert channel management.
Operations & Compliance
In-house inventory management, demand planning, and full regulatory support for seamless operations.
Brand Building & Marketing
Driving growth through locally adapted strategies and integrated campaigns for consistent storytelling.
Co-Investing in Marketing
Providing clear insights and aligning strategies to reflect your brand in Singapore's dynamic market.
About Us
Singapore's leading independently owned FMCG distributor
Founded in 1964, we've grown into Singapore's largest fully locally owned distributor of personal, health, and home care products—driving nationwide reach and brand growth with trusted partners.
