More Than Distribution.
We Build Your Brand in
Singapore.
At Corlison, we don't just move products — we act as your brand's mirror in Singapore. As the country's largest locally owned distributor of personal, healthcare, and home essentials, we combine scale with agility to deliver your brand's vision faithfully, while adapting it to the unique needs of our market.
Market Access & Sales Execution
Brand Building & Marketing
Operations & Compliance
Partnership & Growth
Market Access & Sales Execution
At Corlison, we empower brands with unmatched market reach across modern trade, traditional retail, and e-commerce platforms. Our expertise in sales execution ensures products secure prime shelf space and deliver impactful online and in-store experiences.
Omnichannel Reach
- Supermarkets, pharmacies, hypermarkets, convenience stores
- E-commerce platforms, brand-owned sites, e-tailers
- Pop-ups, atrium activations, exhibitions
- Corporate procurement, institutional buyers, hospitality, healthcare, and specialty trade
- Government & Public Sector: Hospitals, clinics, educational institutions, and government procurement programs
Data-Driven Execution
- Sell-in / Sell-out Tracking: SKU-level visibility across all channels
- Real-Time Analytics: Monitor promotions, pricing, and competitor activity instantly
- Predictive Forecasting: Data-driven demand planning and replenishment insights
- Outlet reporting: Field teams update and view data on-the-go for faster decision-making. Photos, timestamps, and geo-tagging for compliance
Fully In-House, End-to-End Control
- Owned sales, merchandising, and e-commerce teams
- No outsourcing: consistent quality, frequent coverage, fast response
- Integrated Operations: Unified approach for offline retail and online platforms to ensure seamless brand experience
Retail Trade Marketing & Brand Stewardship
- SKU Mix Recommendations
- POSM Deployment
- Seasonal & Tactical Campaigns
- In-Store Activations & Sampling
- Promoter Training & Sales Enablement
- Digital Integration
E-Commerce Excellence
- Marketplace Presence: Shopee, Lazada, Amazon, Redmart
- Brand-Owned Sites: Direct-to-consumer solutions
- Content & Conversion Optimisation
- Promotions & Campaign Management
- Fulfillment & Last-Mile Delivery
- Customer Engagement
Brand Building & Marketing
Corlison combines strategic marketing with local expertise to grow brands. Through impactful in-store activations, digital campaigns, and e-commerce integration, we create consistent, engaging experiences that drive visibility and consumer loyalty.
Campaign Strategy & Media Planning
- Original or adapted campaigns for Singapore consumers
- Integrated media mix across TV, print, digital, outdoor
- Retail-linked planning to maximise visibility and ROI
- Analytics to optimise campaign performance and ROAS
Digital & Social Engagement
- E-store and website management for seamless consumer access
- Social media campaigns across digital and influencer channels
- Performance marketing with monthly dashboards tracking traffic, engagement, and conversions
- Content Creation: Engaging visuals, videos, and copy optimised for each platform
- Influencer & KOL Engagement: Manage partnerships with influencers to amplify brand reach on social platforms.
Retail Activation & Promotions
- Tailored promotions: Price-offs, bundles, cross-brand offers
- On-ground execution: stock checks, shelf talkers, wobblers
- Dedicated merchandiser team ensures flawless rollout
- Experiential Marketing: Sampling, pop-ups, atrium activations
Creative Collateral & Production
- Retail-ready materials: posters, brochures, shelf talkers
- Visuals built for conversion across formats and channels
- Digital Assets: Banner ads, social creatives, e-commerce imagery
Channel Alignment & Performance Monitoring
- Coordinated Pricing & Offers: Ensure consistency across retail, e-commerce, and institutional channels
- Visibility Tracking: Monitor share of shelf in-store and digital presence online
- Consumer Sentiment & Insights: Analyse feedback and reviews to refine strategies
- Promotional ROI & Competitive Benchmarking: Measure campaign effectiveness and track competitor activity.
Full In-House Marketing Expertise
- Brand & Trade Marketing: Strategy, campaign planning, retail activations and analytics managed by our dedicated brand team.
- Digital & E-Commerce Marketing: Social media, performance marketing, and marketplace optimization handled by our in-house digital team.
- Creative: Designs and produces all marketing collateral, POSM, and digital assets in-house for agility and brand consistency; by our in-house design team.
Operations & Compliance
At Corlison, operations are the backbone of our business. As Singapore's largest locally owned distributor of personal, healthcare, and home essentials, we believe that true reliability comes from keeping every process in-house. From regulatory approvals to last-mile delivery, we manage it all with our own team, facilities, and systems.
Regulatory Mastery
- Full lifecycle management: submissions, authority liaison, query responses, renewals, and recall procedures
- Successfully registered 1,000+ products across cosmetics, personal care, medical devices and therapeutic products
Seamless Importation
- Smooth customs clearance for all shipments
- Advanced shipment tracking and risk management
Post-Import Processing
- Quality control checks integrated into processing
- Labelling, repackaging, and promotional bundling support
Warehousing with Precision
- GDPMDS (Good Distribution Practice for Medical Devices) certified warehouse that is audited annually.
- Temperature-controlled and ambient storage options
- Continuous inventory replenishment and demand forecasting with real-time stock visibility by batch and expiry
Order Management
- Multiple order channels: sales rep, phone, email, EDI, digital marketplaces
- End-to-end order tracking with batch and expiry details
- Smarter order prioritisation to optimise fulfilment
Fulfilment & Delivery
- Accurate and speedy fulfilment from single units to full container loads
- Fleet includes motorcycles for urgent deliveries and 25-tonne trucks
- Nationwide coverage
- Efficient reverse logistics
Payments & Credit
- Wide payment method support: credit cards, transfers, cheques, cash
- Flexible credit terms for trusted customers
Reporting & Insights
- Detailed reports by store, category, product, and timeframe
- Proactive analytics for demand and sales trends
A Fully Integrated Ecosystem
- All functions integrated under one roof
- Speed to market, compliance, and product care from start to finish
- Continuous process improvement driven by data and feedback
Partnership & Growth
At Corlison, we don't just distribute we invest in your brand's success. Through co-investment, transparent reporting, and deep strategic alignment, we act as your true partner and brand mirror in Singapore's competitive marketplace.
Co-Investment in Marketing & Category Development
- We invest alongside you to build brand visibility and accelerate growth
- Co-funded campaigns across digital, retail, and consumer engagement channels
- Shared risk, shared reward
Transparent Performance Reporting & Insights
- Clear visibility through scheduled sales reports and market trend analysis
- Actionable insights with strategic recommendations
- Consistent transparency via regular reporting
Strategic Alignment: Your Brand's Mirror in Singapore
- We represent your brand with integrity in every market interaction
- Aligned with global objectives for consistent messaging, pricing, and positioning
- Your brand's extension in Singapore
